SANITARY NAPKINS

Joyfeel is the sofest and the most hygienic and trouble free Disposable sanitary napkins to suit the needs of the women of today.

Joyfeel Gently satisfies the need for intimate feminine for the woman. No worries of absenteeism and breakups of routine for teenagers, adults, house-wives and working woman.This is the promise of joyline for those five days of the month.The Super soft and super absorbent qualities of Joyfeel enthuses a women with confidence as a hallmark of celebration of womanhood.

Joyfeel Is a beltless sanitary napkin used by young girls all over. Its unique three layer dry-weave tissue covering has an absorption action which pulls all the wetness inside the napkin and does not let it come back to the top. So it feels cleaner and drier on the surface giving carefree comfort and confidence of total protection. Joyfeel napkins come in two different sizes : Regular and Extra Large. The regular napkin is for normal flow days. And the Extra Large is a longer and thicker napkin, specially designed for heavy flow days. Joyfeel sanitary napkins available in Boxes and Polythene packs of 5, 10 and 20 pieces and also in a special travelling pack of 2 pieces.

In the reproductive age group, women usually have periodic menstrual cycles in every 28 days. The evolution of sanitary napkins was mainly due to increased mobility of women, growing awareness about personal hygiene and craving for comfort.

The concept of saintary napkins is relatively new in country and because of the socio-cultural nature of country, so far the product has remained as a closer one which even now nobody openly talks about. But with the present day media exposure and a radical change in the individual value system, specially, for the younger generation, the approach towards this product is changing very fast.

The potential users of these product are the working women, the school, college going girls and the housewife who are in the active reproductive age, are aware of the product and can afford to buy. For working women school and college going girls above 13 years age group, this product is a nescessity. In percentage terms their proportion is much higher in urban areas then rural segment. The consumer segmentation as estimated is as under.

To Substaniate the analysis refrence drawn from an in – Depth market reaserch conducted by A&M a reputed and established marketing Journal in the country.

A women required at least five pads of sanitary napkins during each cycle. By this standards, a user will consume a minimum of 60 pads per annum. With 12.801 million users in the country, the annual demand can be estimated at around 800 million pieces. The average price in the market considering prices for both branded and non-branded products come to Rs. 2.50 per piece. Further, a mere 1% increase in the users will expand the market by an additional Rs. 20 crores.